mariel olivo

Remember that time when I said I was going to be posting more regularly…and then I didn’t? Yeah, my bad. In my defense, it’s been a pretty exciting time in my life. My new nephew/godson was born last Monday, so I took an impromptu trip down to Brooklyn to meet him!! Unfortunately, that left me playing catch-up with schoolwork and so I didn’t really have to time blog. But we’ll try this again…

The other day I was watching a commercial for a Grammy nominees album, and they showed a few seconds of R&B artist Ne-Yo’s video for “Closer.” Now, I used to LOVE this song (still do, I guess)…but one of my favorite parts has always been the music video. I don’t think I’ve ever seen a video doing such exciting things with typography. Watch it! Watch it!!

I love everything about this video. It’s so simple, yet so slick and effective. They took the concept of subtitles/a singalong video and made it modern and fun. My favorite part happens around 1:37, when they mix together words and visuals (also check out :53, 1:19, and 3:12 for more of the same). I just don’t think there’s any way they could’ve possibly captured this song any better in a visual format.

I just can’t stop watching it. Okay, I tried not to make that bad joke (refer to song lyrics)…but I couldn’t help myself.

This entry was posted on Monday, February 2nd, 2009 at 9:50 pm and is filed under Typography, random. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.